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Privacy Policy

How we collect, use, and protect your information across all Tokyo Art Music Culture services.

Last Updated: April 4, 2026

Tokyo Art Music Culture ("we," "us," or "our") respects your privacy and considers the appropriate protection and management of personal information, personal data, and other information about you to be an important responsibility.

This Privacy Policy ("Policy") sets forth how we collect, use, manage, and share information about you in connection with all services provided by us.

Article 1 Business Information and Contact

Our business information (business name, address, contact details, etc.) is set forth on our separately posted Legal Notice page. For inquiries, complaints, and disclosure requests regarding the handling of personal information, please contact us using the contact information listed on that page. We handle personal information, etc., as a personal information handling business operator under Japan's Act on the Protection of Personal Information, and, as necessary, as a controller or equivalent under the data protection laws and regulations of applicable countries or regions.

Article 2 Scope of Application

  1. This Policy applies to all services provided by us. This includes, but is not limited to, the following services currently and in the future:
  • Digital content such as digital guides, maps, and tips (e.g., Map & Tips)
  • Custom itinerary planning services (e.g., Custom Itinerary)
  • Tours (e.g., Tours)
  • Custom guide, attendant, and on-site accompaniment services (e.g., Guided Experience)
  • Cultural programs, research, and coordination services for universities, corporations, and organizations (e.g., Study Tours)
  • Online communities, online or offline events (e.g., Community, Chat, Tokyo and Beyond Culture Lounge Community)
  • Websites, newsletters, SNS operation, ad delivery, inquiry response, and other related services ancillary to the above
  1. Where individual privacy provisions apply to specific services, such individual provisions may take precedence over this Policy.

Article 3 Personal Information We Collect

To the extent necessary to provide the Services, we may collect the following information.

  1. Basic Information and Contact Details
  • Name or nickname
  • Company name, organization name, affiliation, position
  • Email address
  • Phone number
  • Address or location
  • SNS account name
  • Other information voluntarily provided by you through inquiries, application forms, surveys, meetings, or other means
  1. Transaction and Payment Information
  • Purchase or application details
  • Purchase date and time
  • Amount
  • Payment status
  • Refund status
  • Information related to billing

Payment information such as credit card numbers is collected directly by payment processing services or Merchants of Record such as Lemon Squeezy, Stripe, Notion Marketplace, and others; we do not, in principle, collect or store complete credit card information.

  1. Itinerary, Preferences, and Desired Conditions
  • Planned travel dates
  • Planned areas or cities of stay
  • Interests and areas of interest
  • Budget range
  • Purpose of travel
  • Past travel experience
  • Activity style
  • Dietary restrictions, allergies, and other information voluntarily provided by you
  • Other information you provide for itinerary planning, guide services, or other Services
  1. Community, Event, and Interaction Information
  • Username
  • Profile information
  • Posts
  • Comments
  • Reactions
  • Event participation history
  • Survey responses
  1. Marketing and Communication Information
  • Subscription settings and consent status for newsletters, updates, event information, promotions, etc.
  • Email open rates
  • Link click history
  • Ad exposure information
  • Interest inferences based on inquiries, consultations, purchase, or browsing history
  1. Technical Information and Usage Information
  • IP address
  • Browser type and version
  • Language settings
  • Device information
  • Referrer URL
  • Pages viewed
  • Time spent
  • Cookies
  • Advertising identifiers
  • Information collected through Google Analytics and other analytics or advertising-related tools
  1. Communication Content
  • Message content sent through inquiry forms, email, SNS DMs, or other means
  • Booking information, meeting minutes, and summary notes related to online meetings Please note that we do not, in principle, record or video-record the content of conversations themselves, unless separately consented to.

Article 4 Purposes of Use

We use the collected information for the following purposes.

  1. To provide, operate, and manage the Services ・Providing access to digital content ・Planning, creating, and delivering custom itineraries ・Scheduling, meeting-point communications, and on-site guidance for guide, attendant, and accompaniment services ・Designing programs, coordinating visit destinations, and same-day coordination for university, corporate, and organizational programs ・Operation of communities, events, and other related services ・Identity verification ・Important notices regarding contract terms, specifications, malfunctions, troubles, etc.
  2. For payment, accounting, tax, legal compliance, and other legitimate business operations ・Billing, payment processing, refund processing ・Preparation and retention of accounting, tax, and other records required by law ・Disclosure, inquiry response, reporting, or other responses required by law
  3. For inquiries, customer support, and support ・Response to inquiries, consultations, complaints, etc. ・Booking management ・Coordination of meetings, appointments, guides, and other implementation ・Follow-up after service provision
  4. For service improvement, analysis, and new service development ・Analysis of website and service usage ・Understanding customer needs ・Improvement of content, user flows, and delivery methods ・Planning, development, and improvement of new services, products, features, and content ・Conducting surveys and analyzing them
  5. For providing information about our products, services, and related information, sales, and marketing ・Sending newsletters, event information, and campaign information ・Providing information about other products, services, programs, events, communities, consulting, guide services, and other related services we currently or will provide ・Proposals, sales activities, and information provision based on inquiry content, consultation content, purchase history, usage history, browsing history, email open rates, click history, and other collected information ・Ad delivery, ad effectiveness measurement, retargeting, and other marketing activities ・Optimizing content or service display based on your interests and preferences
  6. For ensuring security and preventing fraud ・Detection and prevention of unauthorized access, fraudulent use, spam, and other nuisance behavior ・Response to malfunctions, accidents, incidents, etc.
  7. For purposes incidental to or related to the above purposes of use Where legally required consent is needed for use, we will obtain such consent in advance. For marketing emails, you may unsubscribe using the unsubscribe method described in each email.

Article 5 Provision to Third Parties

  1. We will not provide personal data to third parties without obtaining your prior consent, except in the following cases:

・When required by law ・When necessary for the protection of human life, body, or property, and it is difficult to obtain the consent of the individual ・When particularly necessary for improving public health or promoting the sound growth of children, and it is difficult to obtain the consent of the individual ・When it is necessary to cooperate with a national or local government agency, or a person entrusted by them, in carrying out affairs prescribed by law, and obtaining the individual's consent would risk impeding the performance of such affairs ・As otherwise permitted by law

  1. When we obtain separate consent for provision to third parties, we will clearly indicate the recipient, purpose, items provided, and other information required by law at the time of consent or at an appropriate time before or after.

Article 6 Outsourcing and External Services Used

We may outsource the handling of personal information, etc., to external service providers to the extent necessary for the provision and operation of the Services. The main categories of outsourcing recipients or services used are as follows.

・Payment processing and sales management platforms Examples: Lemon Squeezy, Stripe, Notion Marketplace Purpose: Payment processing, tax handling, order management, digital content distribution, refund processing

・Customer management and marketing support tools Examples: HubSpot, Substack Purpose: Customer information management, communication history management, email delivery, sales and marketing operations

・Online forms and survey tools Examples: HubSpot Purpose: Collection of inquiry forms, hearing forms, surveys, etc.

・Workflow automation tools Examples: Make Purpose: Data integration and automated processing between external services

・Scheduling and online meeting tools Examples: HubSpot, Zoom, Google Meet Purpose: Reservation management, scheduling, calls, video conferencing

・Website, content hosting, and display tools Examples: HubSpot, Substack Purpose: Website display, digital content hosting and delivery

・Email services Examples: Gmail, HubSpot, Substack Purpose: Inquiry response, individual communication, important notifications

・Analytics and advertising-related tools Examples: Google Analytics, other ad delivery or effectiveness measurement tools Purpose: Site analysis, improvement, ad delivery, ad effectiveness measurement

We properly select these outsourcing recipients and exercise necessary and appropriate supervision through contracts and other means. Provision through outsourcing may not constitute third-party provision under law.

Article 7 Provision to Third Parties Located Abroad or Cross-Border Transfer

  1. Although we are based in Japan, your personal data may be handled by operators located abroad or stored on servers located abroad, due to the use of external service providers or other reasons.
  2. When we provide personal data in a manner that constitutes provision to third parties abroad under the Act on the Protection of Personal Information, and legally required consent is needed, we will provide the information required by law in advance when obtaining such consent.
  3. When we provide personal data to third parties abroad that have established systems for continuously implementing measures equivalent to those required by law, we will, in accordance with law, take necessary measures to ensure the continued implementation of such equivalent measures.
  4. Details regarding provision to or storage by operators located abroad may be supplemented by the privacy policies, terms of use, or other conditions of each service used.

Article 8 Data Processing by Hubspot

Our site operates on the platforms of Hubspot, Inc. and Substack, Inc. Some personal information collected when you use our site is also collected and processed by Hubspot / Substack.

We work in cooperation with Hubspot and Substack to ensure that your personal information is appropriately protected.

Article 9 Use of Cookies and Access Analysis

  1. We may use cookies, advertising identifiers, and other similar technologies for the purposes of improving convenience of the Services, maintaining login state, understanding usage, access analysis, ad delivery, ad effectiveness measurement, retargeting, service improvement, and marketing.
  2. We may link information collected through cookies, etc., with information we hold about you. In such cases, we will handle such information in accordance with this Policy.
  3. We may use Google Analytics and other access analytics tools or advertising-related tools. Information collected through such tools may be managed or used based on the privacy policies or other conditions of each provider.
  4. You may restrict or disable the use of cookies, etc., by changing browser settings, changing settings on cookie consent banners, using opt-out means provided by each operator, or other means. However, in such cases, some functions of the Services may not operate properly.

Article 10 Security Management of Personal Information

We take necessary and appropriate measures for the prevention of leakage, loss, or damage of your personal information, etc., and other security management. The main measures are as follows.

・Establishment of basic policies and handling rules regarding the treatment of personal information ・Access rights management and minimization ・Strong password management and use of multi-factor authentication to the extent possible ・Selection, review, and management of external service providers ・Appropriate management of devices, accounts, and recording media that handle personal information ・Establishment of reporting and response systems in the event of leakage, etc. ・Continuous review and improvement

Article 11 Retention Period

  1. We will retain personal information, etc., within the scope necessary to achieve the purposes of use.
  2. The retention period is determined in light of the status of the continuation of contracts or transactions, statutory retention obligations, the necessity of responding to disputes or inquiries, the necessity of ensuring security, and other circumstances.
  3. Information that becomes unnecessary will be deleted, erased, or anonymized in an appropriate manner in accordance with law.
  4. Information used for marketing email delivery will be, to a reasonable extent, ceased in use or deleted upon request from you to stop receiving, or when the necessity of continued use no longer exists.

Article 12 Disclosure, Correction, Deletion, Cessation of Use, etc. (Rights of the Individual)

  1. In accordance with the provisions of law, you may request notification of the purposes of use, disclosure, correction, addition, deletion, cessation of use, erasure, or cessation of provision to third parties of your retained personal data held by us.
  2. If you wish to make such a request, please contact us at the contact point listed in Article 1, by email or other means we provide.
  3. To confirm that the request is made by you or your lawful representative, we may request the submission of registered information, transaction information, identity verification documents, powers of attorney, or other necessary materials.
  4. Where fees are established within the scope permitted by law for requests for notification of purposes of use or disclosure, the details will be clearly indicated in advance. Fee: JPY 10,000
  5. We will respond within a reasonable period in accordance with law. Where we are not legally obligated to respond, or where there are other justifiable reasons, we may not comply with the request.

Article 13 Opt-Out from Marketing Communications (Newsletters, etc.)

When we send newsletters or other marketing communications, users may opt out (unsubscribe) at any time using the methods designated by us (such as the unsubscribe link in the delivery email or contacting the contact point in Article 1).

Article 14 Information of Minors

  1. We primarily provide the Services to adult customers.
  2. When a minor uses the Services and provides personal information, please do so, to the extent possible, with the consent of a parent or other legal representative.
  3. If it is reasonably determined that the involvement of a legal representative is required, but it is discovered that the information was collected without such involvement, we may, to the extent necessary, delete such information or take other appropriate actions.

Article 15 Consideration for GDPR, etc. (EEA/UK, etc.)

We primarily provide the Services to users in Japan, but due to the nature of internet sales, use from the European Economic Area (EEA), the United Kingdom, etc., is possible.

For users residing in the EEA or the UK, we will, to the extent applicable, take into account the GDPR and related laws and regulations, and respond to the exercise of the following rights within a reasonable scope.

  • Access to, correction of, and deletion of personal data
  • Restriction of processing, objection to processing
  • Data portability (where applicable)
  • Filing complaints with supervisory authorities

The above requests should be made to the contact point in Article 1 (listed on the Legal Notice page). Please note that, depending on the locations of external services we use and the location of data processing, cross-border transfers may occur (see Article 7).

Article 16 Rights of California Residents (CCPA/CPRA)

  1. Customers residing in California, USA, may exercise the following rights under the CCPA/CPRA:
  • Requests for information regarding the collection, use, and disclosure of personal information
  • Requests for deletion of personal information
  • Opt-out from the sale and sharing of personal information
  • The right not to be discriminated against for exercising rights
  1. We do not sell personal information.
  2. To exercise the above rights, please contact us at the contact point in Article 1.

Article 17 Relationship with Other Terms and Policies

We establish terms of use, etc., for each service. In the event of any conflict between this Policy and any such terms, this Policy shall prevail with respect to the handling of personal information (provided that where such terms provide for stricter handling, such provisions may apply).

Article 18 Revisions

  1. We may revise this Policy in response to legal amendments, changes in service content, or as otherwise necessary.
  2. When revising this Policy, we will inform users of the revised content and the effective date by posting on our website or by other appropriate means.
  3. In the case of significant changes, we will inform users through individual notice or other reasonable means as necessary.

Article 19 Governing Law and Jurisdiction

This Policy is governed by the laws of Japan. The jurisdiction of court for any disputes arising in connection with this Policy shall follow the jurisdiction set forth in our terms of use.

Article 20 Change of Business Entity

In the event that this business becomes incorporated as a corporation, or otherwise the business entity is changed, the handling of personal information based on this Policy shall be succeeded to the corporation or other business entity that succeeds to such business.